As New Relic’s Art Director, I created and oversaw the brand refresh. I pitched and
created a new brand look-feel to leadership, created new brand guidelines, directed photo and video shoots, and implemented these new styles in the forms of ebooks, social posts, 1-pagers, OOH and banner ads.
Created New Relic’s 40+ page brand guidelines, that housed new colors, iconography, illustrations and tone of voice.
Working with the Dublin office, and an outside agency, I helped to integrate our illustrative designs into their interior workspaces and offices.
To better match our new look and feel, the design team and I created illustrations to give the brand a human-centered and friendly approach.
New Relic had booths across the world promoting its software, specifically at Amazon Web Services events. I created the graphics that would service as the backdrop to these promotional moments, illustrating the ways that common spaces and ideas intersect.
Using elements of humor, we created NR videos that discuss pretty heavy tech-speak in (mostly!) human terms.