As New Relic’s Art Director, I created and oversaw the brand refresh. I pitched and
created a new brand look-feel to leadership, created new brand guidelines, directed photo and video shoots, and implemented these new styles in the forms of ebooks, social posts, 1-pagers, OOH and banner ads.
New Relic had booths across the world promoting its software, specifically at Amazon Web Services events. I created the graphics that would service as the backdrop to these promotional moments, illustrating the ways that common spaces and ideas intersect.
Created New Relic’s 40+ page brand guidelines, that housed new colors, iconography, illustrations and tone of voice.
Working with the Dublin office, and an outside agency, I helped to integrate our illustrative designs into their interior workspaces and offices.To better match our new look and feel, the design team and I created illustrations to give the brand a human-centered and friendly approach.