As the Senior Visual Designer on the Growth Marketing team at Clover Health, I created branded marketing materials and helped facilitate brand partnerships with providers through advertising materials and signage. I also helped transition our marketing materials as our company went through a rebrand, helping keep our new guidelines on track.
After our brand changes in 2019, (an updated name, logo, colors, and tagline) we had lots of revamping to do with our existing brand pieces. I redesigned our business cards with various colors, each catering to either nurse practitioners, brokers, international, or standard employees.
Every year, Clover Health sends a Welcome Kit Manual to its providers as a way to engage and inform doctors of its services and benefits. For 2018, 2019, and 2020 I led the creative on this hefty document. From implementing the early stages of copy, to designing each page, down to the final touches of packaging, I ensured that this kit was accurate with stakeholders and would be a helpful guide to their Clover Health partnerships.
Packaging for the Welcome Kit Manual
Our Clover Health Sales Brokers needed an onboarding guide for team members. I created a booklet that they could reference for any questions they may have had during the onboarding process and beyond.
To keep providers up-to-date on the latest happenings, I created quarterly newsletters to share with them, where we were able to post updates, and spread awareness about the most recent events that mattered most to them.
I created office posters for Clover Health’s new Nashville office.